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Case studies
Rebranding an institution
CSMA Club had existed since 1923 as a not-for-profit organisation for civil service employees. Its original aim was to help its members get the most out of life and save themselves money along the way.
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Working in-house I created the logo and identity for their major rebrand to Boundless, which included brand guidelines, advert templates and font set.
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Early stage logo options
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Using Gill Sans as a base, I rounded out the edges to create a softer, more substantial letterform. Also the 'b' and the 'o' were perfect for incorporating the infinity symbol, creating a distinctive mark, as well as alluding to the infinite possibilities of a boundless life.
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Brand Guidelines
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48 sheet advert, Bristol
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Press advert concept
Member's hospitality unit
-Eastbourne airshow
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Jersey design proposals for Sussex Sharks cricket team
Member magazine adverts
-Creative and headline copywriting
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Charity bike ride logo
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Charity bike ride jersey design
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